Get More From Your Wine Sales With J.E.Ridlington’s New Wine Brochure
Ridlington’s wine range hits all the right notes
J.E.Ridlington is delighted to announce the launch of a new and improved wine brochure.
‘Excellent wines made easy” is a wine catalogue and reference tool that’s packed with new ranges and a host of notes, hints and tips to help our free trade partners get more from wine sales.
Wine is a growing opportunity
According to a recent poll by The Wine and Spirit Trade Association*, wine is now the most popular alcoholic drink for UK adults with over 60% now choosing wine over other alcoholic drinks. The poll also concludes that wine drinking is no longer just for older connoisseurs, with wine now the drink of choice for more 25-34 year olds than ever before.
Jaclyn Bateman, the fourth generation of Batemans to personally select our wine range, said: ‘With this huge growth in the wine opportunity in mind, the J.E.Ridlington wine team has put a lot of effort into creating a really useful resource for any Licensee looking to capitalise on this opportunity. We’ve called it “Excellent wines made easy” and it’s available online or in hard copy.**
Quality choice and quality service
The new brochure complements Ridlington’s new range of wines and offers a fresh approach to optimising wine sales and margin that is based on two key principles: ‘Quality Choice’ and ‘Quality Service’.
Personally selected wines
Carrying the right selection of wines is essential and the brochure catalogues new wines that are available throughout the categories, including for the first time, a section on English wines. Each featured wine is accompanied with tasting notes and a taste guide to help your staff ensure they can answer customer questions. Also, be sure to check out the ‘Personally Selected’ range of wines, a wine range that is exclusive to J.E.Ridlington.
It’s easy to place an order through your Area Sales Manager, or by calling our telesales team on 01754 881137.
However, selling more wine is not just about the range you carry. Your staff and the way they present your wines also play a vital role, so, the brochure also provides;
- A step-by-step guide to choosing the best wines for your market
- Tips on wine serving & tasting
- Advice on how to maximise sales and profit
Each wine in the brochure has a reference number to make placing orders as easy as possible and to top all that off, Ridlingtons also offers a wine menu design and print service, details of which are also in the brochure.
If any licensee needs help, advice on wine or has any questions, then our Area Sales Managers are always happy to help.
*2019 The Wine and Spirit Trade Association.
**The brochure is available to browse online, but if you prefer a printed copy then please ask your Area Sales Manager or Telesales and we will arrange this.