Beer and sport are a match made in heaven
Think summer, think customers sipping pints with friends and family long into the light-filled evenings. And Batemans have the perfect summer pint to serve them with. Summer Swallow is blended with a variety of hops, making it a crisp, dry, refreshing pale ale with a lemon-fresh finish.
Opportunities for operators
Offering flavoursome, summer-tasting ales is just the start. This summer sees the Women’s World Cup football, the Cricket World Cup and the Ashes on home soil, the Open golf and tennis at Wimbledon. What’s more, over a third (34%) of British males plan to watch more than ten hours of sport a week in the summer months, while more than one-quarter (28%) of females plan to watch two to four hours a week. Importantly, when watching sporting events, almost one-third (32%) say beer is their preferred tipple.
You can see why Summer Swallow and this year’s summer sporting events are the perfect pairing – some might say, a match made in heaven! Be prepared and get your orders of Summer Swallow in early to avoid disappointment. Simply speak to your Area Sales Manager, or call Telesales today.
*Source: Propel, 31 May, 2019