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Profit Partnership Plus Agreement



A partnership you can trust

Our forward-thinking pub agreements are bound by good, honest business values. That’s always been our way. As the first brewer in the country to hold an accredited code of practice, we’ve helped to lay the foundations for fairness in the industry.

A Profit Partnership Plus Agreement could be perfect for you, whether:

  • You’re new to the trade
  • You have small financial resources
  • You have significant capital to invest and may be looking at freehouse

Some of the features of PP+ Agreement

  • Renewable every three years at your discretion
  • Security of tenure
  • Low cost ingoing
  • No rent reviews
  • Free-trade ‘cash and carry’ pricing

Give us a call on 01754 882011 or contact us via email.

With a Profit Partnership Plus Agreement, there are no rent reviews, no confusing loopholes and none of the risk attached to leases and freeholds. You’ll also benefit from free-trade ‘cash and carry’ pricing and working with an award-winning family brewery, noted for fairness and transparency.

As Stuart Bateman puts it. “Our family owns this business and we are focused on the Brewery, pubs, publicans and staff thriving for years to come. This means we make decisions which are for the good of all in the short AND long term; we are not here to make short term profits at the expense of the long term and the people we work with. We want future generations of publicans, customers, staff and a family to have the benefit of fulfilling their aspirations and enjoying what we do as a company.”

Profit Partnership Investment (in effect, a deposit)

Rather than buy the fixtures and fittings (the inventory), as per the industry’s outdated tenancy terms, you make an investment, which you pay to us, which can be as low as £8,000. The value of that investment would reflect the potential earnings of the business.

As a self-employed operator, you would take all the retail profit and be responsible for the repair, maintenance and depreciation of the inventory. Meanwhile, we would be responsible for the structural repair and maintenance of the building.

If you don’t have the full amount needed for a Profit Partnership Investment, we can make arrangements to offset the shortfall.


No rent reviews

With a Profit Partnership Plus agreement, your rent won’t rise by more than the rate of inflation (retail price index) for as long as you are in the pub and working to our Profit Partnership Eyes Wide Open Manual.


The agreement is subject to the Landlord and Tenant Act (1954), which gives you the automatic right to renew the agreement at the end of each term, providing you’ve fulfilled your part of the agreement and followed the statutory renewal procedures and notices.


Your Profit Partnership Plus Agreement, to all intents and purposes, means you are at the pub for as long as you wish to be and until you wish to terminate the agreement, subject to you having adhered to the terms of the agreement.

As the landlord, we can only serve notice to terminate your agreement on specific grounds; for example, if you’ve breached the agreement or if we want to redevelop the pub or get it back for our own use. In the unlikely event of us serving notice to take the site back, you would receive compensation.

You have the right to leave on completion of your third year, and at every three-year period thereafter. You would need to ensure you serve notice to us between six and twelve months before the three-year date.

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Drinks Discounts

You will benefit from paying free-trade ‘cash and carry’ prices for your drinks.

Machine Profit

As a business owner, you would receive an attractive 50% share of all fruit/gaming machine profits.

Fixed Term Agreement

  • Gives time to assess whether the pub trade and/or the pub is right for you
  • After 5 months and 25 days, you can leave or enter into a longer-term agreement

This is an introductory agreement, which we offer for a variety of reasons. For example, as a ‘taster’ for less experienced publicans or for when a prospective business-owner doesn’t have the funds needed for a full investment.

This agreement isn’t automatically renewable and isn’t bound by the regulations of the Landlord & Tenant Act (1954).

We’ll discuss with you which agreement is best for your business plans and the kind of pub you’d like to run. If you have something else in mind, we’re willing to consider reasonable variations to our agreements.


Committing to an Agreement

Once an agreement has been entered into, there’s no ‘cooling off’ period. So before either of us signs on the dotted line, we’ll go through all the implications of the agreement, ensuring that you’re clear on your responsibilities, as well as ours. Then we’ll confirm this in writing for you to consider.

Once the agreement is signed, we’ll commit ourselves to helping you develop your business to its full potential.

Should you suffer a significant downturn in trade, we’ll arrange for a full review of the business – then offer any support that may be needed.

Ready to discuss the options? Get in touch to arrange a chat with us.


Profit Partnership Plus



Contact us

Give us a call on 01754 882011 or contact us via email.

Ever since our family started brewing in 1874, we’ve earned a reputation for putting people first.
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