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How to profit from stout

We all know how popular stout is and there are some hard-fast fans of a certain iconic Dublin brand, but have you thought about how trialling Murphy’s could convert these customers – not only maintaining your sales, but increasing profit margins, too?

In October alone, Batemans made seventeen new installations of Murphy’s, as businesses are starting to see the opportunity switching can bring. As Murphy’s retails cheaper than its rival, licensees are benefitting from bigger profit margins.

Stuart Bateman said: “Our focus on Murphy’s Stout has been one of our most successful sales initiatives in recent years, with customers appreciating there is an alternative stout and one which delivers good margin. We have helped publicans promote the stout and once customers have tasted the quality they have been converted”.

If you are interested in trying this for your business, our sales team will be pleased to hear from you. Speak to your Area Sales Manager or call Steph, Andrea & Tina on 01754 881137.

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