New Look Labels

Batemans rebrands bottled beers to boost industry appeal and sales

Mocha, Triple XB (XXXB), Victory and Combined Harvest get brand new look

The wraps are off…
Batemans has given its bottled beers a facelift to help the industry further connect with the younger generation of craft ale drinks and boost sales.

The company has been brewing new draught beers for the modern palate on a regular basis and wants this to be reflected, not only by the way they taste, but the way they look.

Mocha, Triple XB (XXXB), Victory and Combined Harvest have been given a revamp to help bring them right up to date with modern demand and tastes.

Contact telesales on 01754 881137 to order the new-look bottled beers

Take a look at the range here

What’s changed?
The wavy labels and more traditional typography and images and dark colours have all been replaced with square edges, contemporary lettering, bright colours and bold shapes. While the company branding on the neck of the bottles carries Batemans’ modern new logo.

Batemans has been a major part of the off trade Premium Bottled Ales scene for 20+ years

Why have these changes been made?
Although it may have established a loyal off trade following supporting a good rate of sale, Batemans recognises its role in helping the pub industry attract the younger drinkers, who are being drawn to beer through their experience of modern craft, but are starting to realise that, in the off trade, there is real quality and value to be had in bottled beers

Batemans’ commitment to innovation is helping the pub industry to:

• Continue to appeal to existing customers
• Focus on attracting discerning younger drinkers

Stuart added: “The challenge for us brewers is getting people’s attention in the first instance by producing bottled beers that look and taste great.

“Fortunately, we’ve had almost 150 years’ experience of anticipating and evolving with consumer demand and using our creativity and gritty determination to continue to serve up excellent beers on all levels.”

Contact telesales on 01754 881137 to order the new-look bottled beers

Take a look at the range here